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5 Best Tools To Analyze Your Website | Which Ones Are Most Popular?

Which are the best tools to analyze your website? If you are starting in Internet Marketing or if you have been in business for quite some time, I am sure by now you have a pretty good idea of what tools you should use.

There are several handy Internet Marketing Tools that can help you save hours. Website analysis tools help optimize your website, improve search rankings, and drive more traffic.

There are a couple of tools to get free analyses for your website.

  • Google Analytics
  • SEMRush
  • Google PageSpeed
  • WooRank
  • UTM Builder

Google Analytics

You have to consider the best tools for analyzing your site if you are a business owner. You have to consider your business’s needs and analyze your website as best as possible.

If you want to know which keywords are doing well, you can use Google Analytics. Google Analytics is an internet analysis tool offered in November 2005. It’s the most popular site analysis tool for traffic. Google Analytics can be utilized on 55.5% of web sites and has a market share of 85.1%

Analyze your website

Most of the business owners prefer to pay for the analysis because the paid solutions provide complete reports and customized solutions for a variety of purposes. But you have to consider Google provide free analyzing services to your site in the most efficient way. The application has a cell variant that may be employed with mobiles which can be IOS or Android-based.


SEMRush performs a combination of tests in your site, with the excellent results to optimize and improve your website. The evaluation of its audit of one’s website checks overall health performance to guide improved search engine optimization, national & local keyword research, analyze domain’s backlinks, and visitors’ investigation.


A paid application that plays a complete set of analysis makes recommendations and suggestions to enhance your web experience. Some of the features include monitoring your keywords and links, analyzing your site’s content and getting more visitors

Google PageSpeed Insights

It’s just a package of services build to help websites meet or stay in compliance with all the provider’s Internet performance techniques. The application assesses the capacity of one’s webpages to exceed or meet these rules for optimizing your website:

  1. Avoid redirects of your landing page
  2. Real-world field data
  3. Help with response time of your server
  4. Remove redundant or unnecessary data
  5. Leverage the caching of browser
  6. Minify tools
  7. Prioritize visual content
  8. Image optimization
  9. CSS optimization
  10. Remove Java Script that’s render-blocking

Google PageSpeed

You can get your PageSpeedscore and use Page Speed suggestions to make your website faster through this online tool. PageSpeed Insights extension provide performance score of your web page in a single click and increase your web page loading speed.


WooRank is well known as a convenient, easy-to-use tracker that provides you with a comprehensive picture of your website links. It provide the facility to get competitor analysis, keyword research & tracking and technical website audits to optimize your findings into your advertising and marketing data.

Related: What are the Pros and Cons of SEO and PPC

An even far more extensive, paid variation of this tool provides a thorough analysis of your site. It offers suggestions about how your business’s online visibility and website ranking can be made better.


UTM Builder

Another tool that you may find useful is called UTM or URL Builder Tool. This tool will help you create and analyze your URL. It will provide detail URL analysis, competitor analysis, search engine compatibility checker, link popularity checker, site compatibility checker, website analysis etc. 

UTM will allow you to monitor what your competitors implement, view their backlinks, analyze their traffic, get alerts when their link is about to expire, view their web analytics and so on. It can help you optimize your website for Google and other search engines.

tools to analyze your website

Among the most popular tools which are used by people online are the free tools. If you want to use a free tool, you have to consider a couple of things first.

First, you have to think about whether the tool is really useful for you.

Second, you need to know that most of the free tools only provide necessary information and statistics. They do not allow advanced options, and they only give you the basic statistics.

With the help of the best tools for analyzing your site, you will understand the most effective means and methods of increasing the number of visitors to your site. You can find which keywords are bringing in the most traffic for your site.

You can make appropriate adjustments to the areas where you need more and better traffic. Here are some of the considerations you have to make when selecting the best tool to help you analyze your website. Remember, the results you get are entirely objective and impartial.

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